22.5The 22.5 Club

Charge properly. Stay small. Be the call they make first.

Advisory and mentoring for recruitment business owners who want out of the volume game. Named after the fee I charge and never discount.

22.5
Club

Why 22.5%.

It is what I charge at Lechley Associates, a one-person executive search firm in one of the most fee-squeezed sectors in recruitment, and I do not discount it. Twenty four years in, still on my own, and this is the best year I have had.

The model matters more than the market, and the Club exists to teach it: sector credibility, positioning as the expert your clients call first, and the AI-run desk that makes one person enough.

The desk, in four boxes.

This is the map, and the whole free series builds it one box at a time. Four places AI genuinely earns its keep on a recruitment desk, and a deliberate silence on everything else.

01

Know

A morning brief that tells you what today actually needs, built from your own calendar and inbox.

02

Prep

Everything you know about a person, in seconds, before every call. No more going in cold.

03

Admin

Meetings that file themselves: a structured note in the CRM, both sides’ commitments captured, nothing typed up.

04

Reach

Outreach that still sounds like you, drafted from your own voice and the history behind the relationship.

The tools that promise to do the recruiting for you are not on the map, on purpose.

Two ways in.

FREE

The channel

AI Basics for Recruitment Firms: one build a week, about thirty minutes each, showing the AI desk behind the fee. Every prompt given away free in the descriptions.

Start with the one-page map of where AI actually helps on a recruitment desk, and what to ignore.

ADVISORY

Work with me

Three months, one to one. Two calls a month plus direct access in between, on your positioning, your fee model, and the content engine that brings clients to you.

First group at £750 a month, capped at six. Direct access doesn’t scale, so it stays small.

Built by a recruiter who still runs the desk, not a guru who never did.

Twenty four years, one person, 22.5% retained. The map and every prompt are free, and always will be.

AI does the preparation, the research and the admin. The recruiter does the relationships.