22.5
THE 22.5 CLUB

Advisory and mentoring for recruitment business owners who want out of the volume game.

Named after the fee: 22.5% retained, no discounting.

That's what I charge at Lechley Associates, a one-person executive search firm in one of the most fee-squeezed sectors in recruitment. The model matters more than the market, and the Club exists to teach it: sector credibility, positioning as the expert your clients call first, and the AI-run desk that makes one person enough.

FREE

The channel

AI Basics for Recruitment Firms: one build a week, about thirty minutes each, showing the AI desk behind the fee. Every prompt given away free in the descriptions.

Start with the one-page map of where AI actually helps on a recruitment desk, and what to ignore.

ADVISORY

Work with me

Three months, one to one. Two calls a month plus direct access in between, on your positioning, your fee model, and the content engine that brings clients to you.

First group at £750 a month, capped at six. Direct access doesn't scale, so it stays small.

AI does the preparation, the research and the admin. The recruiter does the relationships.